Fractional CMO
Investment-Ready Marketing Without the Full-Time Cost
In today’s complex business environment, you need more than just marketing activity – you need strategic marketing leadership that drives revenue and creates lasting value. You’re building something exceptional, but without CMO-level expertise, the marketing infrastructure that drives predictable growth simply isn’t there. Gibson Watts delivers senior CMO expertise to ambitious companies navigating growth and critical transitions – giving you C-suite marketing leadership exactly when you need it, without the permanent overhead, scaled to your stage.
the challenge.
Your product has traction. Your team is growing. But your marketing? It’s fragmented across channels, tactical rather than strategic, and failing to generate the pipeline your business needs to scale.
Without a CMO, you’re managing:
- Marketing activities without cohesive strategy or brand positioning
- Channel investments that lack proper measurement and attribution
- Content and campaigns that don’t align with growth objectives
- Customer acquisition costs that erode unit economics
- Go-to-market approaches that don’t resonate with your ideal customer profile
- Brand narratives that fail to differentiate in competitive markets
The solution? Hire a full-time CMO at £120,000-£300,000+ annually. Except you’re not ready for that commitment, and you need strategic marketing leadership now – not after months of recruitment and onboarding.
what we offer.
Brand Positioning & Strategy We build robust positioning and brand frameworks that differentiate your business and give stakeholders confidence in your market position.
Go-to-Market Architecture We create go-to-market strategies aligned to your growth stage, providing real-time visibility into the channels and tactics that matter most.
Customer Acquisition Strategy We implement strategies that drive predictable customer acquisition and optimise conversion rates, ensuring you have the marketing infrastructure to execute your growth plans.
Pipeline Generation Strategy We prepare your marketing infrastructure and systems for rigorous growth assessment, identifying and addressing potential issues before investors discover them, ensuring a smooth process with no surprises.
Performance Marketing & Attribution We provide decision support across channel investment and resource allocation, ensuring major decisions are grounded in sound marketing data.
Content & Thought Leadership We conduct market analysis and positioning work that identifies paths to improved share of voice and category leadership.
Retention & Loyalty Marketing We develop retention strategies and customer engagement programs that maximize lifetime value, reduce churn, and transform customers into advocates for sustainable growth.
scaling your impact.
Public Relations & Media Strategy We develop strategic PR programs and media relationships that build credibility, amplify your message, and position your leadership team as industry authorities.
Marketing Technology Integration We implement systems and controls that scale with your business, creating infrastructure to support rapid growth without compromising performance.
Product Marketing & Launch We craft compelling product narratives that align your offering with market needs, demonstrating clear value and impact to customers.
Channel Partner Development We develop detailed partner strategies and integration frameworks that meet specific growth requirements, providing the rigorous planning partners expect to see.
Marketing Team Building We prepare comprehensive marketing capability assessments and hiring roadmaps that maximize your marketing effectiveness while ensuring full alignment with business goals.
Agency Partner Management We handle partner performance oversight and relationship management, ensuring you meet all obligations and maintain strong partnerships with marketing vendors.
Expert CMOs
A carefully selected network of C-suite marketing leaders with deep expertise across industries and growth stages.
Successful Cases
We have a proven track record of delivering results across a wide range of business challenges.
Industries Served
We understand the unique marketing dynamics of your industry and deliver tailored solutions that drive results.
Satisfaction
Our clients consistently choose to work with us again and refer us to their networks.
why fractional makes sense.
Access Expertise at Your Stage Get seasoned CMO leadership calibrated to your growth phase – whether you’re approaching £1M ARR or preparing for Series B. You wouldn’t hire a full-time General Counsel before you need one; apply the same logic to your CMO function.
Cost-Effective Excellence Secure executive-level marketing strategy for a fraction of a full-time salary. Redirect those savings toward customer acquisition, product development, or extending your runway.
Flexibility That Scales Ramp services up during market expansion, down during steady-state operations. Need intensive support for three months before your product launch? We’re there. Lighter touch once you’ve launched? We adjust.
Speed to Impact Skip the 3-6 month hiring process. We onboard in weeks, not months, bringing battle-tested frameworks that have supported hundreds of successful growth journeys.
Our fractional CMOs have:
- Led marketing functions through multiple funding rounds and exits
- Built customer acquisition engines across B2B SaaS and consumer markets
- Served portfolio companies within leading investment firms
- Developed marketing strategies for businesses from £500K to £50M+ ARR
The Results:
- 95% of our clients successfully achieve their growth targets within 12 months
- Average pipeline increase of 4-6 months through optimized funnel management
- Portfolio companies consistently receive “exceeds expectations” feedback on marketing sophistication
what working together looks like.
Discovery & Roadmapping (Week 1-2) We audit your current marketing function, identify gaps against growth expectations, and build a prioritised roadmap for market readiness.
Foundation Building (Month 1-3) We implement core marketing infrastructure: positioning, go-to-market strategy, channel frameworks, and performance systems that demonstrate marketing maturity.
Strategic Partnership (Ongoing) Your fractional CMO becomes an integral part of your leadership team – joining board meetings, advising on strategic decisions, and guiding you through critical growth moments.
Growth Support (As Needed) When it’s time to scale, we intensify our support: refining your customer acquisition engine, preparing for expansion, and ensuring you enter new markets from a position of strength.
Trusted by PE-backed companies, high-growth businesses, and organisations navigating critical transitions across the UK.
engagement options.
Foundation
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Monthly performance reporting & KPI dashboards
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Quarterly forecasting updates
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Strategic advisory (4 hours/month)
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Board presentation support
Growth
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Everything in Foundation
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Comprehensive financial modelling
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Weekly strategic advisory (16 hours/month)
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Investor reporting frameworks
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Growth preparation support
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Channel application management
Transformation
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Everything in Growth
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Intensive strategic partnership (32+ hours/month)
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Active growth management
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Market expansion & support
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Dedicated team access
Custom
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Market expansion programs
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Product launch campaigns
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Interim full-time CMO coverage
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Crisis management
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Special situations
Next Steps
Ready to build revenue-driven marketing foundations?
Schedule a complimentary 30-minute consultation to discuss:
- Evaluate your current marketing infrastructure
- Identify gaps that could limit growth
- Outline a pathway to marketing readiness
- Discuss how fractional CMO support could accelerate your growth